retail workshops
INTRO CRASH COURSE.
An exclusive crash course hosted by TGG for license holders and upper management. Interpreting the ever-changing regulations can be confusing and time-consuming. We review everything your business requires to follow in compliance with the Cannabis Regulations. The objective of this workshop is to provide the leadership team with the guidelines and expectations you must adhere to while running a cannabis retail store.
SOCIAL MEDIA + MARKETING.
Managing social platforms in a highly regulated environment is no easy feat. In this workshop, TGG will teach you, step by step, how to build a successful social media and marketing strategy for your cannabis brand or retail store.
We go through the fundamentals of marketing and how to stay compliant while following the Cannabis Act and Health Canada regulations. Our experts will provide you with creative solutions to assist in navigating your content and marketing around the regulations.
“Break the Silence Series”
Hosted by Angela Ma Brown of Hands-On Diversity
Anti-racism Education + Active Witnessing
Workshops will engage participants in courageous conversations, experiential learning and empathy-building activities to better understand the theoretical underpinnings of prejudice, discrimination and oppression, with an emphasis on racism. The various forms of racism, history of racism in Canada and the prevalence of white supremacy culture characteristics in institutions will be acknowledged and applied to the context of your personal and professional lives.
The session(s) will also address the impact of the systemic racism that is extremely pervasive in the legal cannabis industry. Race and economics are inextricably linked and there are currently more barriers than opportunities for Black and Brown entrepreneurs in this market: arduous licensing process; significant roadblocks for those with fewer financial resources; and a historically negative relationship with cannabis, in concept and/or in practice, due to the fallacy of the ‘war on drugs.’
Lastly, the session(s) will enable participants to develop their ‘response-ability’ or readiness to respond to racist/discriminatory incidents by practicing a wide range of verbal and behavioural responses and learning to shift from passive bystanders to active witnesses. Together, we can break the silence and make an ethical commitment to collectively fight prejudice, discrimination and oppression of any form in society and in our lives.